Ghana Fashion Store is an online retailer specialising in high‑quality clothing and accessories designed in Ghana. They started with a basic social media shop, but managing orders manually became overwhelming as demand grew.
Manual order processing via WhatsApp and Instagram DMs was unsustainable. They needed a full e‑commerce platform with payment integration, inventory management, and customer accounts.
The Solution
We built a complete e‑commerce website tailored to the Ghanaian market. Key features include:
- Product catalogue – categories, filters, product pages with multiple images and size/colour variations.
- Shopping cart & checkout – seamless cart with real‑time price updates.
- MoMo & card payments – integration with Hubtel and Paystack for instant payments.
- Inventory management – automatic stock updates when an order is placed; low‑stock alerts.
- Order management – admin dashboard to view, process, and track orders.
- Customer accounts – users can register, view order history, and save addresses.
- Shipping integration – delivery zones and fees based on location.
- Promotion engine – discount codes, free shipping thresholds, and flash sales.
Results & Impact
Within three months of launch, sales increased by over 300%. MoMo accounted for 65% of transactions, showing how critical local payment integration is. The automated inventory system eliminated overselling, and the customer accounts feature led to a 25% repeat purchase rate.
The owner, Abena Osei, shared: "I used to spend hours responding to DMs and manually updating stock. Now the website does everything. I can focus on designing new collections instead of admin work. It's the best decision I've made for my business."
Tech Stack
- HTML5, CSS3, JavaScript (React for frontend)
- Node.js + Express backend
- Supabase for database, authentication, and real‑time updates
- Hubtel & Paystack for payments
- Cloudinary for product image management